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Social Listening at Ulta Beauty

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  I am an Ulta girl and today I am going to talk about Ulta and how they responded to the pandemic, going mainly to online sales, and whether or not they are responding to their customers. I personally have always been drawn to Ulta, I am not sure if it’s the easy of using their website and app or if its because I don’t live near a Sephora. I love the way Ulta looks, the simplicity of the design and how clean and bright the stores always look. I always get greeted immediately by an employee and the stores are always very easy to navigate. If you would like to read a little more about the differences between the two companies here is a great article that breaks everything down nicely. Personally, I have never been disappointed with the products, online ordering, or customer service. But let’s see what others are saying… --------------------------    Value Proposition: "We believe our focus on delivering a compelling value proposition to our guests across all of our product categor
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Marketing in the News: Victoria's Secret Ditches the "Angels"

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While sifting through article after article waiting for something to catch my attention, I stumbled upon this  article  about Victoria's Secret. Now I have always been a HUGE fan of the product because the bras fit right and they usually last a very long time, I am rarely having to go buy new bras. BUT, I have never really been a big supporter on how they have portrayed women and what it is that the woman wants. Well all of that is about to change and I couldn't be more excited! Victoria's Secret was founded by a man that wanted to create a place that men would feel comfortable shopping for lingerie. It was then transformed into a phenomenon that has shaped societies view of female sexuality and beauty ideals. This then led to the "Angels" (supermodels that have the "ideal" body for a woman, according to men) and the runway shows where these "perfect" woman would parade around in sexy lingerie.  " I’ve known that we needed to change this
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Hello!

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Well to start off, I'm Miranda and I am 26 and in my second year at LBCC. I am majoring in Accounting and minoring in Business Administration, after graduating from LBCC I will transfer to Orgon State University to finish my degree. I have a wonderful two year old daughter that keeps me on my toes, I absolutely adore her. I get the privilege of staying home with her and watching her grow and learn daily.  This past year has been the hardest and been very stressful, but it has also been the best year of my life. My boyfriend and I both lost our jobs right after we moved into a more expensive house with more bills, but we have been able to make it work. Now the reason I say that this has been the best year of my life, is because I got to spend more time with my family than I have in a very long time. I have gotten to see my daughter learn and experience so much, I would have not gotten to see if I had been working. This last year has also given me the chance to go back to school and
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